Included with every Growth Kit and above
The Growth Blueprint
A personalised, professionally designed PDF marketing roadmap — the thinking behind the deliverables, written down so you can act on it after the project ends.
Why it exists
Most design projects end with a folder of files and a quiet question: now what?You know what the brand looks like, but not what to post on Tuesday, or why.
The Blueprint is the thinking behind the deliverables, written down. It is the difference between owning thirty posts and knowing the strategy that produced them — so when the thirty run out, you can make thirty more that still work.
It is a real document, designed rather than dumped into a template: personalised to your business, your audience, and what your competitors are already doing well.
It comes free with the Social Media Growth Kit (R4 500) and every package above it.
What's inside
- Personalised content strategy
- 30-day posting calendar
- Content pillars
- Recommended posting windows
- Caption prompts
- Call-to-action suggestions
- Engagement checklist
- Competitor observations
- Profile optimisation recommendations
- Growth ideas for the next 90 days
Packages that include it
The Starter Brand Kit is the only signature package without the Blueprint — it is a brand identity package rather than a marketing one.
Questions first?
Ask what your Blueprint would say.
Send a note about the business and I'll tell you the two or three things the Blueprint would almost certainly recommend — before you spend anything.